Privacy Policy

1. Introduction

Deenee (“we”, “our”, “us”) is a brand operated under Selfternity (FZE), a Free Zone Establishment registered in the United Arab Emirates. For the purposes of applicable data protection laws, including Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data (PDPL), Selfternity (FZE) is the Data Controller.

2. Scope of This Policy

This website currently operates as a waitlist and brand information platform. No e-commerce transactions or payment processing are conducted at this stage.

3. Information We Collect

a) Information You Voluntarily Provide: Name (if submitted), Email address, and information submitted through inquiry forms.

b) Automatically Collected Information: IP address, browser type, device type, and basic technical usage data.

4. How We Use Your Information

• Add you to the Deenee waitlist
• Send brand updates and launch announcements
• Respond to inquiries and communications
• Improve website performance and user experience

5. Legal Basis for Processing

Personal data is processed based on your express consent, legitimate business interests, and compliance with UAE legal and regulatory obligations.

6. Future Services & Tracking

As Deenee evolves, we may introduce e-commerce functionality, payment services, and analytics tools (e.g., Google Analytics, Meta Pixel). Appropriate consent mechanisms will be provided prior to activation.

7. Data Sharing

We share data only with essential service providers (hosting, email marketing like Zapier/Outlook) and professional advisors. We do not sell or rent your personal data.

8. International Data Transfers

Some service providers may process data outside the UAE. By providing your information, you consent to these transfers necessary for our operations.

9. Your Rights

Under UAE law, you may request access, correction, or deletion of your data. You can withdraw consent at any time by clicking "unsubscribe" or contacting us at the email below.